The JC Group launched Odyssée, a brand new modern French fine dining experience on the 101st floor of the ICC. Odyssée aims to provide a true culinary adventure, pairing refined service with contemporary French cuisine and a carefully selected wine list. We were commissioned to develop the complete brand identity. Our solution conceptualized the essence of the name—a journey or odyssey—by elegantly expressing the restaurant's ambition to explore new horizons in fine dining.